The main goal for any blog post is to increase the visibility of your business and boost the number of visitors to your site. Unfortunately, there is a huge amount of competition in any industry, this means you need to get the post right in order to attract the right attention and build your customer base.
The first site in this process actually involves using the available technology to understand your business better. This will allow you to assess the success of any blog or web page and ensure you are targeting the right customer base for your product.
A great roundup blog post needs to link to several articles on your website. This means you need to have already created an array of articles dedicated to specific topics; this allows your roundup post to connect and establish credibility.
Every content page you create must be directly relevant to your audience, allowing your roundup post to connect and boost their own knowledge.How Do You Increase The Value Of Your Home Without Spending A Fortune?
If you’re building your content properly you’ll be able to add a roundup blog post every month or two. Of course, it needs to be relevant and should link to new material each time. However, if done properly your followers will start to rely on it to keep up to date with all your latest developments; in this regard, it should be treated as similar to a newsletter.
A great roundup blog post won’t go into too much detail; it will simply highlight the latest news and allow readers to link to the actual article.
It’s a good idea to add a little content from an established and respected influencer in your industry. This will boost the credibility of your roundup and can be a great way to link with influencers as they will get a benefit from appearing on your site.
To get the influencers you want you’ll need to email them. Every email should be personalized but short and to the point. They are likely to be busy people and have plenty of requests to look at. By keeping yours short, to the point and unique you are more likely to get the response you want.
- Tell them in the subject line you want their contribution.
- Identify yourself and your business in the first two lines of your message.
- Show them that you know who they are and their relevance.
- Explain what the article is and what it is hoping to achieve
- Give them your contact details.
The more experts you can add to your roundup blog post the more credible it will be. It will also help it to be more attractive to the experts to contribute.
Your actual blog post should consist of an introduction to your blog and what the post is intending to achieve.
You can then list the responses from each of your influencers; don’t forget to reference the question, especially if each influencer has answered different questions.
Add the relevant links into their content and your own content before finishing with a call for your reader to respond; by either discussing the facts or a simple range of options to show how much they agree or not.
You can then publish the roundup blog post and watch the results.